In countries such as Singapore and Thailand, government agencies have been set up to help market their expertise globally. Several hospitals in Asia have carved such outstanding reputations for themselves that medical tourism has become a major money-spinner. Linda’s cosmetic dental procedure was just a tiny cog in the global medical tourism wheel, which – according to some estimates – is a US$40 billion global industry. LINDA BEIER, an expatriate living in Hong Kong, had long been unhappy with the appearance of her teeth, so when she had the chance to join a friend for a 10-day break in Thailand, she scheduled in a visit to a well-known Bangkok dental practice, where the problem was fixed for a fraction of the cost in her adopted home.
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